Saving Wildlife Campaign

The Houston Zoo partnered with local Whole Food stores on their annual giving day, to promote wildlife-saving actions. Branded, canvas bags were offered to shoppers, reminding them of the specific species saved by simply using reusable bags instead of plastic. Letterpress coasters were placed at each of the in-store bars, and buttons were made for employees to wear, educating shoppers that their purchases for that day helped save wildlife.

Featured in: Houston PetTalk Magazine | HOW In-house Design Awards

Design Team:

Creative Direction: Kirsten Ufer | Design: Houston Zoo In-house, Megan Farias & Chris Nolan