Zoo Boo

Zoo Boo is the Houston Zoo’s annual fall event, welcoming ghosts and goblins of all ages. The event branding was developed to be whimsical and flexible, with a handful of different eyes, noses and mouths to mix and match.

The Houston Zoo in-house design team develops the event collateral, which includes all print and digital marketing elements, signage, souvenir items, and more.

Design Team:

Creative Direction: Kirsten Ufer | Branding: Principle | Additional development and implementation of brand: Houston Zoo In-house Lucero Hernandez